To: STATE EDITORS

Contact: Kerby T. Alvy of Center for the Improvement of Child Caring, +1-818-980-0903, kalvy@ciccparenting.org

NORTH HOLLYWOOD, Calif., Oct. 14/PRNewswire-USNewswire/ -- Kerby T. Alvy, Ph.D., the founder and director of the 34-year-old Center for the Improvement in North Hollywood (CICC), has been invited by the Centers for Disease Control and Prevention (CDC) to serve as an expert to inform the development of CDC's strategic framework for the prevention of child maltreatment.

CDC's new framework focuses on safe, stable, nurturing relationships (SSNR) as the foundation for a unified approach. A framework based on this concept aims to strengthen parenting practices as well as build support across various community sectors for SSNRs.

"CDC's adoption of SSNRs, which is synonymous with effective parenting, is based on research findings that show that children are best protected by parents who are committed to making their children priorities in their lives and who approach their children with an abundance of warmth and acceptance and with firm and fair discipline," Alvy says.

"It is to CDC's great credit that they, as a major federal government health agency, have chosen to promote this approach. Prior government sponsored efforts have failed to show progress in reducing the abuse and neglect of children, as we have continued to have nearly three million children reported to be abused each year for the last ten years."

"In taking this approach," Alvy continues, "CDC clearly indicates that effective parenting is the best way of preventing child maltreatment, and it signals the need for making effective parenting and parenting education national priorities."

At the October 20-21, 2008 meetings at CDC, Alvy will share two projects that he and his organization have developed that can serve as models nationally and locally: the National Effective Parenting Initiative (NEPI) which is an advocacy effort with complementary membership programs for parents, for professionals who educate and treat parents and children, and for organizations that are committed to parenting education, and the Uniting Los Angeles for Effective Parenting Project, a community service endeavor to make high quality parenting education more available, accessible and attractive.

Alvy will also include ideas from his latest book, The Positive Parent: Raising Happy, Healthy and Successful Children, Birth through Adolescence (www.positiveparent.info) where he provides guidance on the best practices and programs for parents.

The outcome of the meetings with Dr. Alvy's inputs will be announced later in the year when CDC begins its campaign to promote effective parenting nationwide.

SOURCE Center for the Improvement of Child Caring

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