Video From Medialink and General Motors: Pickup Personalization on Display at SEMA 2006
02.11.2006 17:00 Political Press Releases
To: National Desk
Contact: Medialink New York, 888-560-5578 or mediadesk@medialink.com
NEW YORK, Nov. 2 /U.S. Newswire/ -- Vehicle personalization is big business. Automotive specialty and performance products are a $34 billion industry. The annual Specialty Equipment Market Association (SEMA) Show in Las Vegas brings together the hottest products, seminars and demonstrations under one roof. This year, trucks are creating a major buzz.
See video at http://media.medialink.com/WebNR.aspx?story=32630
The truck market is the single biggest for performance and personalized products in the automotive industry. Innovative automakers like Chevrolet are designing their trucks so they are customizable. This development is drawing the attention of celebrities and automotive enthusiasts alike -- including NASCAR's Dale Earnhardt Jr., who helped unveil a new Silverado at the event.
Registered journalists can access video, audio, text, graphics and photos for free and unrestricted use at http://media.medialink.com.
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/© 2006 U.S. Newswire 202-347-2770/
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